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Our First Two years: An inside look from the CEO of WOODCHUCK




Hey Everybody,

With the two year anniversary of WOODCHUCK rapidly approaching, I figured it was about time to step away from the craziness of phone calls, laser cutting, toilet cleaning, and bullet dodging to update you on the status of the company.  I’d like to give you a personal look into our culture, the future growth of the brand, and in true WOODCHUCK style, some authentic American feedback.

Entrepreneurship can be a rocky road, but damn the view is beautiful.  As CEO, I have experienced, first hand, the ebb and flow of the company.  An idea that was sparked while drinking a beer at the University of Minnesota has since evolved into a worldwide brand.  What I anticipated to be a fun side project turned into a crash course in business management, team building, and international brand management.  I knew I needed a strong team to inspire the potential I envisioned for WOODCHUCK. The building began.

At the establishment of the company, the team spent countless hours studying business, designing innovative products, and creating invaluable connections with some of the most brilliant minds in business.  Naturally, we need a mission, a vision for where we wanted to go and what we wanted our company to do.  That mission was change.  Change through nature by bringing people back to Mother Earth.  Change in manufacturing by creating more jobs in America.  And lastly, Change in consumerism by creating quality products for our supporters.  We went from working in my bedroom, to a small attic in a shop, to a massive warehouse, back to a small office, and finally where we are today… our own beautiful manufacturing studio in Northeast Minneapolis.


FIrst WOODCHUCK photoshoot: Throwback 2012


Over the last two years, WOODCHUCK has pushed the limits of life and life has pushed back.  We have had success and opportunities for change.  Through that time, we’ve gone through: hiring’s, firings, machines starting on fire, people starting on fire, legal battles, fun times, bad times, crushed expectations, amazing unexpected results, struggles,  landing product nationwide, more struggles, landing international deals, screwing up, screwing up more, learning branding, learning how not to brand, asking questions, meeting amazing people, meeting jerks, meeting amazing mentors, traveling the world, broken down cars, broken bones, and of course…. we chucked a lot of wood….

The one thing that we didn’t “go through” however, was our mission.It’s still here, authentically American, radically simple, tried and true.
Bring nature back to people
Bring Jobs back to America
Bring quality back to products.



Leading this company and striving for this vision has been the most humbling, engaging, and promising experience of my life.  I have the opportunity each day to lead a team of dedicated, brilliant individuals on a mission for change.  For that, I am eternally grateful. 

I would like to take one last second to thank you (yes you the person reading this), my team, our friends, our family, supporters, fans, pets, neighbors, and partners. You make our mission a reality everyday and we cannot wait to see what is to come. 


P.S. If you ever want to talk about WOODCHUCK, life experiences, or anything at all, shoot me a call at 920-412-6846.  Better yet, stop in anytime for a tour of our manufacturing studio to meet our incredible team, experience our fun and supportive team culture, and watch our products come to life before your eyes.


Benjamin Jo VandenWymelenberg 

Founder/ CEO


June 06, 2014 by Ben VandenWymelenberg

WOODCHUCK Weekly: The power of preservation

There are 7.046 billion people on this planet all making an impact on our environment. We at WOODCHUCK strive each and every day to inspire those around us to live more sustainable lives.

March 04, 2014 by Kasey Keener

WOODCHUCK Weekly: Join the Movement

To get people back to nature, we understand the importance of first and foremost, taking care of the great outdoors. Thus, our team has been working towards making WOODCHUCK the best possible company for our community, for our economy, and for good old Mother Earth. We’ve met with key execs from Fortune 50 companies, and found that there’s an even greater support network than we anticipated. 

February 24, 2014 by Ben VandenWymelenberg

WOODCHUCK Weekly: Rugged and Ready

Here at Woodchuck Headquarters, we’ve been making some huge moves and last week was a wild week, to say the least!  With many custom products in production and our CFO's twenty-fourth birthday topping off the week, Team WOODCHUCK decided to collect our thoughts with a cool, calm, and collective mandatory movie sesh. Instead of chucking dodge balls at each other, we sat back and settled into our DIY home-theater and soothed our minds with the movie Into the Wild and some snackage. 

February 18, 2014 by Kasey Keener

The WOODCHUCK Weekly: Get Outdoors

Happy Monday WOODCHUCKERS! This week at WOODCHUCK HQ we are braving the Minnesota cold while busily preparing to give some awesome WOODCHUCK Valentines Day Deals. Later in the week, Team WOODCHUCK is going on an excursion to the St. Paul caves for a little caving experience, pictures to come. Make it a great day!
February 10, 2014 by Ben VandenWymelenberg

Now accepting applications for the '14 Intern Team

Our team is excited to announce that we’re now accepting applications for the 2014 intern team! We’re seeking top talent in all areas of the company. From design, social media, event marketing, finance, production, to dodge ball referee. All parties are integral to making this “work place” what it is today. We are a young, rapidly expanding company whose set out to make an impact.
February 04, 2014 by Ben VandenWymelenberg
Tags: Jobs Mission


WOODCHUCK is a way of life.  We believe in nature, we believe in adventure, we believe in sharing inspiration.  Use this as a guide to an exclusive look inside the walls of WC Headquarters.  While here, you can grab wellness tips on getting back in nature, learn of deals on WOODCHUCK products, and get WOODCHUCK news first hand.

February 03, 2014 by Ben VandenWymelenberg
Tags: Mission


Hello Big Apple! WOODCHUCK just returned from an awesome road trip out to New York. Amidst the exciting business opportunities, we managed to fit in some exploration of the city. The high-energy pulse of New York fits nicely with our go-get-em work ethic. Here are a few highlights from the trip we want to share.

October 02, 2013 by Ben VandenWymelenberg

Captain Wood

Captain Wood. Puttin’ nature back into your life since the day he invented it…

December 28, 2012 by Ben VandenWymelenberg