WOODCHUCK Idol: Ralph Lauren
Image: Architectural Digest
Ralph Lauren once said “I’m not designing clothes, I’m creating a world.” His multi-million dollar business speaks for him when it comes to this. By creating multiple Ralph Lauren lines, he has made himself known for more than just men’s fashion. The luxury fashion icon Ralph Lauren has been instrumental in paving the way for numerous brands.
We see a little bit of ourselves in him as well. In 1967, Ralph Lauren launched a line of men’s ties. With this line, Ralph Lauren Polo was born. Since then, Ralph Lauren has expanded to include women’s fashion, home décor and much more. Similarly, Woodchuck started as solely a wooden electronic accessories company, and has since expanded to include men’s fashion staples. Ralph Lauren proved that the opportunity to grow is endless. Here at WOODCHUCK, we don’t want to simply create products, but follow Lauren’s wise words and “create a world” for our consumers to experience.
Image: Judith Pearly
A quick history lesson...
1967- Ralph Lauren Polo was created, selling solely men’s ties
1968- Polo menswear launched. Ralph Lauren was offered his own in-store boutique within Bloomingdales
1971- A line of tailored shirts for women launched at Bloomingdales, inspired by the men’s line of Polo. The first stand-alone Ralph Lauren Polo opens on Rodeo Drive in LA.
1978- First fragrance lines launch for men and women, the shape of the bottle being inspired by a vintage flask.
1983- Ralph Lauren Home launched the first full housewares collection from a clothing designer
1990- Polo Golf, performance-driven sportswear collections were launched for men and women
1993- Polo Sport is introduced and model Tyson Beckford becomes the new face of Polo
2000- The Polo Ralph Lauren company reports annual sales of over $5 billion a year. Polo.com launched in partnership with NBC.
2005- Polo Ralph Lauren is chosen by the US Tennis Association to be the official apparel sponsor for the US open.
2012- Polo Ralph Lauren is said to be worth $13 billion. The company is chosen as the official outfitter of the 2012 US Olympic Team, creating outfits for the opening and closing ceremonies.
Image: Jacky Blue
Having a magnitude of these type of accomplishments, it’s easy to see why Ralph Lauren is revered as an idol. In addition to making his way to the top of the fashion world, he’s also the sorta guy who gives back. He has headed numerous philanthropy events, some of which include: the restoration of the American flag that inspired the national anthem, as well as providing college scholarships for children of victims who died in the September 11th attacks.
While Ralph Lauren is known as a trendsetter for the fashion-forward man, he is also able to maintain a style that is both timeless and modern. Since the inception of the Polo brand in 1967, he has defined the essence of American style.
Here at Woodchuck, we salute his patriotism and dedication to fashion. Hats off Ralph.